Education Specialist (Ed.S.) in Educational Technology
The crisis of sales of premium products, if not growing, then at least do not fall, unlike the goods-average performance.The Porsche, the Lexus and Cadillac have increased sales by ten percent against the general decline in sales of 30%. The major distributor of luxury goods Mercury also will not expect the land.
Over the past yr several of our customers' branding agency chose to bring new products of the premium segment, and not without reason. Report GLASFASERVERSTÄRKTER KUNSTSTOFF < <Russian consumers in 2016, " is encouraging: 30% of Russians remain willing to pay more for branded items.
There is another interesting feature of the turmoil, when prices rise in the shops, shoppers stop to throw in the cart the most common products, and commence to watch out for other items that are not used notice of before. Pertaining to the same money people expect to find something better, or even something new.
Now it is not the best time for competition with global luxury brands and luxury goods issue. But plainly we can say that the current difficult period opens a new opportunity for small businesses - to get into the premium segment with a new product and be seen.
The main problem of such companies - to convince customers that the product may be worth the money, and remain truthful. Here are some illustrations and tips for many who want to take the risk.
Change development
Group "Primrybsnab" produced nameless canned seafood in an affordable price range. But at the same time you’re able to send executives got the money and are sufficiently confident in the quality of their products to be able to release it under an unique brand, and even at a price above the average.
Possibly the advice to get started on with buys of the production of sound naive, because not everyone has the cash for it. But "Primrybsnab" began with this. Investment in new technology have gamed a massive role in the success of the new project and partly substituted by marketing costs.
"Primrybsnab" bought an unique ship - a floating foundation, that can be created canned fresh fish, and a significant area of the production commenced to make in the sea. Canned called "Dobroflot", written on the labeling, "Made in the sea. " Product sales have risen fourfold, as opposed with the "know-Neumann", that this company released first. 20 million cans were bought from 2015.
Refresh packs
Entrepreneurs Dmitry Zhukov and Dmitry Markov three years ago involved in the sale of herbal green teas, and delivered them in the yoga centers and nourishment stores, such as "Jagannath". But I sell tea in the "adult" selling then sell high. And it was decided to make a gamble on quality presentation as an important credit of the premium brand.
Entrepreneurs have increased the cost per package for tea from nine to fifteen rubles and reboot a brand new brand "Gerbarika".. A few extra rubles performed not weather the firm of product cost, but radically changed its belief. Entrepreneurs managed.
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